Saul Leiken is the USA Leader of Specialized’s Turbo, or e-Bike, business. Prior to his role at Specialized, Saul worked as the General Manager of City Bikes in Washington, DC, where he helped open DC’s first electric bicycle store, ElectriCity Bikes. Saul is especially interested in the e-bike’s potential to introduce the joys of bicycling to a wider audience than ever before, bringing the activity of bicycle riding from niche to normal.